Luminous Initiative is China's first and only comprehensive hairdressing complex, a young and vibrant brand that is redefining the beauty industry. We are passionate about innovation and excellence, offering a diverse range of services and business segments, including chain hair care specialty stores, brand agency, hair salons, private domain retail, and online retail platforms.

At Luminous Initiative, quality is at the heart of everything we do. We hold ourselves to the highest standards when it comes to product selection. Every product undergoes rigorous testing by our professional team for approximately one month before it is introduced to the market. This meticulous approach ensures that our customers receive only the best products that meet their needs and expectations.

As a brand with a global perspective, we draw inspiration from various industries and integrate their strengths into our business model. Our multi-channel strategy allows us to connect with our audience in meaningful and impactful ways. For example, our founder has over 500,000 followers on Weibo, a leading social media platform in China, where we engage with our community and share our vision. Additionally, we leverage long-form educational content on our WeChat public account to provide in-depth insights and knowledge about hair care and beauty.

While maintaining our professional excellence, we are also committed to empowering women. We offer free hairdressing training programs to support women's growth and development, helping them unlock new opportunities and achieve their dreams.